Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

FEBRUARY 2, 2024

In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact.

Trends 184

Trends B2C Video Measurement 184

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

MAY 5, 2023

But this does comes with some caution, as thinking fast and reactively often goes against what we usually work towards as marketers (developing a strategy and action plan). How can Reactive PR help your overall marketing strategy Reactive public relations can not only elevate the reach of your content, but elevate your whole brand.

Strategy 62

Strategy Marketing Viral B2C 62

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week. Check out the latest updates below!

Instagram 62

Instagram Twitter Social Media B2C 62

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Prohibition

APRIL 12, 2024

Recently, several major updates have captured the attention of users and marketers alike – check them out below. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Social Media 62

Social Media Facebook Government B2C 62

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? And what about us?

Content Marketing 45

Content Marketing Trends Report B2C 45

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday. Who we are looking for?

B2C 100

B2C B2B Agency Training 100

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. It takes extensive research and analysis to have a grasp of how consumer behavior works.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations.

How To 62

How To Local B2C Social Media 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. News creates a market presence. Expert content builds brand authority.

Technology 246

Technology Company Banking Education 246

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. For example, a question as simple as where customers get their news –through their phones, TV or elsewhere — can reveal a great deal about where and how to focus digital marketing efforts. .

B2B 276

B2B Social Media Brand Branding 276

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Brand 90

Brand Branding Marketing Enterprise 90

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Prohibition

NOVEMBER 14, 2023

These reminder ads can be created within ads manager, a great update for marketeers all around since previously an organic existing post had to be used. This update will allow businesses to reach a wider audience and increase even visibility with an additional placement option. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 146

Survey Software B2B Pitching 146

Prohibition

DECEMBER 12, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. These updates aim to simplify and streamline the hiring process, using AI to make the most appropriate data-driven suggestions.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62