Agility PR Solutions

AUGUST 25, 2020

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The post Automotive industry ranks #2 in brand intimacy—which brands lead?

Automotive 97

Automotive Industry Brand Branding 97

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

Automotive 95

Automotive Study Report Transportation 95

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time.

Agency 96

Agency Automotive Company Mobile 96

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

Automotive 99

Automotive Mobile Agency B2B 99

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP. 7 Myths of Automotive Supplier and Vehicle Technology PR.

Blogging 96

Blogging Automotive YouTube Mobile 96

5W PR

MARCH 8, 2023

Pet influencer marketing is a popular trend in the marketing world. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience.

Automotive 88

Automotive System Instagram Social Media 88

Agility PR Solutions

OCTOBER 26, 2021

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands.

Industry 78

Industry Automotive Brand Branding 78

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Consumer 78

Consumer Automotive Tourism Brand 78

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. When will this innovation reach the market?

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Presspage

APRIL 11, 2024

Recognizing the market’s needs Presspage’s story started almost by accident. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market.

Enterprise 117

Enterprise Automotive Company Airlines 117

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Agility PR Solutions

OCTOBER 14, 2019

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

Automotive 60

Automotive Industry Brand Branding 60

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. Perhaps it is, at least for those companies, PR pros and marketing communications executives who would rather easily check the boxes than tackle a real challenge. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

PR in High Definition

JANUARY 29, 2016

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics. These business disciplines – such as HR and finance – look for support in areas such as cost […].

Automotive 48

Automotive Marketing Communications Technology 48

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I was lucky to be taught this two decades ago by a pioneer in the market. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Client budget size – What’s the typical PR budget for the agency’s clients? Range of services – Is the agency full service or specialized? And how does your budget compare?

Agency 80

Agency Automotive Mobile Local 80

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. And we’ll share them here. Good luck with your entry!

Automotive 83

Automotive Mobile Engineering YouTube 83

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Bianchi Biz Blog

FEBRUARY 4, 2021

From working with startups, consultancies and larger traditional suppliers in the automotive and mobility tech PR space for almost 30 years, we’ve learned that there is only one hack that always works. Automotive PR Success Depends on Relationships. The Right Vehicle Technology PR Agency Partner. Author: Leslie Dagg.

Automotive 91

Automotive Mobile Agency Technology 91

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Guest Post by Kate Finley.

Media Relations 40

Media Relations Media Measurement Conference 40