Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).

Automotive 76

Automotive Mobile Technology Transportation 76

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.

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Automotive Technology Communications Mobile 97

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Do the new automaker players that are moving into the market know you?

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

APRIL 26, 2021

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.

Automotive 95

Automotive Study Report Transportation 95

Agility PR Solutions

AUGUST 25, 2020

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The post Automotive industry ranks #2 in brand intimacy—which brands lead?

Automotive 97

Automotive Industry Brand Branding 97

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

Automotive 92

Automotive Meeting Report Media 92

Agility PR Solutions

JULY 26, 2018

The automotive industry is just like any other industry where customer retention is a significant factor to success. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions.

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Automotive Brand Branding Industry 68

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. New for 2023 is the expanded Women in Automotive Event.

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Automotive Transportation Conference Mobile 80

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Newspapers Print Local 106

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

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YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. We’re narrowly, but deeply, focused on a niche market. Reporter for Automotive News. On the dating app Tinder, some people are disappointed when the person they’re interested in swipes left. It means they aren’t interested.

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Agency Automotive Mobile B2B 134

5W PR

MARCH 8, 2023

Pet influencer marketing is a popular trend in the marketing world. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience.

Automotive 88

Automotive System Instagram Social Media 88

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. When will this innovation reach the market?

Meeting 77

Meeting Automotive Media YouTube 77

Agility PR Solutions

OCTOBER 26, 2021

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands.

Industry 78

Industry Automotive Brand Branding 78

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. 7 Myths of Automotive Supplier and Vehicle Technology PR. This year was also an exceptional one for the Bianchi Biz Blog.

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Blogging Automotive YouTube Mobile 96

Flack's Revenge

MARCH 23, 2017

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. The application of this field to marketing was very nicely illustrated in this Moz blog post. It’s heady stuff for marketers and worth the slog. Marketers want it all). Stay tuned!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Meeting Automotive Media Journalism 74

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

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Consumer Automotive Tourism Brand 78

Bianchi Biz Blog

SEPTEMBER 1, 2022

Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists. Consider this response from freelance automotive journalist Gary Witzenburg: “Don’t be pushy.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Smart companies are starting to do the same when procuring marketing services like PR.

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

APRIL 14, 2022

Companies that value … and are willing to pay for … deep automotive market and media knowledge, and senior-level attention provided by experienced, automotive/mobility-focused PR professionals. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. The post Are You A Bad Client?

Automotive 99

Automotive Mobile Agency B2B 99

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. The earned media landscape is evolving. She has also assisted clients on numerous PACE Award entries.

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Report Automotive Media Local 101

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth. What’s the value of a new customer? An ROI of 500%.

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Agency Automotive Company Mobile 96

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

Transportation 87

Transportation Automotive Mobile Interviews 87

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

FEBRUARY 3, 2023

Much of this engagement across the entire group of companies we looked at was driven by the struggles tech companies faced in the stock market early in 2022. This contributed to a jump in both media and public interest as many engaged in speculation about what this meant for the future of the companies and the market at large.

Report 88

Report Brand Branding Automotive 88

Onclusive

AUGUST 10, 2021

One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Do you have proprietary data or unique insights that would be really valuable for your audience to access?

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Strategy Survey Automotive Data 418

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

FEBRUARY 12, 2024

You can follow Tim on X here: @t_levin You might also be interested in: PRGN: A Global Force for Great PR Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business Insights from CES 2024 – The World’s Best Automotive Technology Show The post Meet the Media: Tim Levin, Senior Reporter at InsideEVs appeared first on Bianchi PR.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. This is a perfect time to connect yourself with PR and marketing partners that have significant experience with CES and similar tradeshows. Automotive Technology PR Specialists. 5-8, 2022, with Media Days Jan.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Agility PR Solutions

OCTOBER 14, 2019

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

Automotive 60

Automotive Industry Brand Branding 60