Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).

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Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. You can follow Molly and Automotive News on Twitter at: @mollyboigon @automotive_news Check out some of Molly’s recent article here: The EV startup boom is over. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity.

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Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.

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Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 7) One PR firm or integrated marketing agency is as good as another.

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

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Automotive Study Report Transportation 95

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP. Automotive & Tech Suppliers Abound at CES 2023 2.

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Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will! Author: Leslie Dagg.

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Automotive Mobile Technology Resources 74

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.

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Automotive Mobile Government Technology 74

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.

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Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads.

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HMA Public Relations

MARCH 18, 2024

The Detroit agency recently caught up with Laura Harris, a news anchor and automotive reporter for NEWSnet. Check out this #MediaMonday feature from our Public Relations Global Network partner, Bianchi Public Relations. Learn more!

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Automotive Agency Report Publicity 92

Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. 9 Reasons Our PR Agency May Not Respond to Your RFP.

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Automotive Blogging Mobile Technology 104

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

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Agency Automotive Mobile Exercises 76

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.

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YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

APRIL 14, 2022

Agencies talk a lot about bad clients. And clients often talk about bad agencies. I’d like to believe there are no bad agencies … and no bad clients. So does your agency. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better.

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Bianchi Biz Blog

DECEMBER 16, 2021

Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP. 7 Myths of Automotive Supplier and Vehicle Technology PR.

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Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

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Agility PR Solutions

OCTOBER 26, 2021

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands.

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Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

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Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

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5W PR

MARCH 8, 2023

This campaign was unique because it combined both pet and automotive influencer marketing. Loki promoted the Mercedes-Benz G-Class on his social media platforms, creating a unique campaign that combined both pet and automotive influencer marketing.

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Automotive System Instagram Social Media 88

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

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Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. The best way to win on the earned media front is to make sure to pick the right agency partner for your company: One that has proven capabilities and is recommended by industry experts and top reporters.

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Automotive Media Mobile B2B 73

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

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Bianchi Biz Blog

DECEMBER 10, 2020

And despite the challenges of the pandemic, our viewers were also interested in non-COVID19 subjects, especially related to the PR agency search, media relations pitfalls and influencers. The Best PR Agency RFP is No RFP. Top 10 North American Influencers for Automotive Suppliers. 8 Questions to Ask in Your PR Agency Search.

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Blogging Automotive Conference Crisis 126

Bianchi Biz Blog

JUNE 5, 2023

You can follow Alan and FreighWaves on Twitter: @AlanAdler @FreightWaves Check out some of Alan’s recent work: Workhorse Group CEO Rick Dauch on the Company’s Saga and Prospect Transportation startups starting to look desperate You might also be interested in: The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers (..)

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Author: Jim Bianchi.

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Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. If you need help finding such a partner, check out: 8 Questions to Ask in Your PR Agency Search and 8 More Questions to Ask in Your PR Agency Search.

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Agility PR Solutions

OCTOBER 14, 2019

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

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Automotive Industry Brand Branding 60

Bianchi Biz Blog

MARCH 31, 2022

The best PR agency partners offer you both. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

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Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. If you need help in harnessing the power and reach of media relations in your automotive, mobility or B2B efforts, email us at bianchipr@bianchipr.com. But still, the media relations is dead prediction seems to gain steam. dba Spin Sucks.

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Media Relations Automotive Media Newspapers 101