Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it.

Radio 59

Radio Pinterest Television Government 59

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74

Radio Television Media Local 74

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.

Television 52

Television Radio Advertising Advertising 52

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. The presenting duo have insisted they went to Westminster as part of the media and were there strictly to report the event.

Advertising 60

Advertising Advertising Film Television 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. In these cases, a reader, reporter, analyst, prospect, or customer that’s looking for something can’t find what they need. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 139

Study Media Relations Media Measurement 139

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Movie trailers, with 41 percent reporting they’ve seen at least one over the last month, are close behind. The first step is to listen.

Video 120

Video Trends YouTube Television 120

The Stalwart Blog

JULY 25, 2017

In short, the Sun-Times intends to focus on reporting “working class” issues. Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Moreover, it's the same strategy employed by television news.

Newspapers 68

Newspapers Strategy Television Advertising 68

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. These reports are exaggerating.” It means thinking about ways to use paid social advertising to distribute your messages.

YouTube 121

YouTube Television Banking Corporate 121

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Cision

JUNE 2, 2016

For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up. Katherine has a bachelor’s degree in advertising & public relations from the University of Illinois. Katherine is a client development account manager at Cision.

Data 120

Data Conference Measurement Pitching 120

5W PR

AUGUST 26, 2019

As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. In order to determine this, make sure that reports that deliver insights on past performance are readily available and collected regularly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” Our “partners” were media outlets and reporters and editors who worked for them.

Television 75

Television Storytelling Groups System 75

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 In addition, according to a Pew Research Center report , while some segments of the U.S. In fact, according to a Nielsen report , African Americans have seen recent gains in wealth and education. Last year, the U.S. million or 14.3

Television 72

Television Education Groups Community 72

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The overall deal cost Hershey a reported $1 million and it put Reese’s Pieces on track to a “65 percent jump in profits just two weeks after the movie’s premiere.”. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

How To 54

How To Writing Guidelines Television 54

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 118

Advertising Advertising Privacy Apparel 118

Cision

JULY 26, 2017

Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Movies and television. Up until now, it has not been very easy to advertise on the Snapchat platform. Parents -> (All Parents by age group of kids and personas, Moms by age group of kids and personas).

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it.

Media 73

Media Measurement Enterprise Television 73

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. And reporters, mainly, because all of us who write something want to make news. And the word reporter etymologically comes from the word report. 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59