Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JULY 16, 2019

government that’s feeling the brunt (and the public relations cost) of digital warfare. Building better public relations will impact that bottom line. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just the U.S. PR tips for cybersecurity companies.

Company 213

Company Case Study Airlines Study 213

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. What are the advantages of public relations over advertising?

Publicity 48

Publicity Advertising Advertising Tools 48

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. It can help you capture attention, earn loyalty, and scale your business for long-term success. Standard PR Challenges Faced by B2B B2B organisations face a set of standard challenges when it comes to public relations (i.e. Reputation. the 3 R:s): Recognition.

B2B 52

B2B Strategy eBook Small Business 52

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. That would be a tremendous outcome both for your business and website. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Report 128

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

Community 206

Community Nonprofit Conference Social Media 206

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way. It’s vital to take a step back from promotional advertising. It depends.

B2B 139

B2B Brand Branding B2C 139

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business.

Industry 52

Industry Real Estate Healthcare Tourism 52

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Top Tips For Small Businesses Considering Social Media Advertising. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Top Tips For Small Businesses Considering Social Media Advertising. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 87

Social Media Media Mobile SEO 87

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Journalists care about their reputation, so you will always want to produce the best content possible.

Writing 60

Writing SEO Local Advertising 60

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. Public relations , or PR, is the process of communicating with your public or audience.

Publicity 66

Publicity Small Business Advertising Advertising 66

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Rock the Status Quo

APRIL 11, 2015

Their business name includes words like “solution,” “management” or “service,” maybe it even includes an industry name and/or a common word. ” It’s a business name made of common, everyday words. This makes it extremely difficult to build awareness and reputation. PR Solutions?

SEO 100

SEO Marketing Small Business Google 100

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Collaborate with other small businesses in your area to cross-promote each other’s products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JULY 22, 2015

Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it. Social PR is more than releasing information about your company or advertising your products. This may be true, but your reputation will suffer in the long run.

Media Relations 40

Media Relations Media Policies Social Media 40

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Brand Branding Customer Service 137

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. Remember, business buyers are people, too, and most of them are on Facebook. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.

B2B 344

B2B Facebook LinkedIn Small Business 344

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So that was my first touch with public relations. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Lauri Pehar Borsh

AUGUST 12, 2015

Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). 10 years ago advertising meant having a $50,000 budget but with today’s digital platforms and solutions you can advertise effectively for hundreds of dollars. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). 10 years ago advertising meant having a $50,000 budget but with today’s digital platforms and solutions you can advertise effectively for hundreds of dollars. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Trying to stay on top of changes and techniques in the world of public relations can be trying. Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The public will forgive and forget. My son Rowan on his first day of Kindergarten. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Rallies against Kellogg’s after it pulled its advertising from Breitbart. We’ve never seen an institution with such soft power.

Report 225

Report Media Advertising Advertising 225