PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. PR teams have been handling these kinds of events for years.

Communications 176

Communications Journalism Advertising Advertising 176

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. There’s a sign on the front door limiting the number of people in the shop for social distancing. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118

Tourism Fashion Travel Retail 118

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

JUNE 9, 2020

They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up.

Radio 89

Radio Skype Print Local 89

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

5W PR

MAY 20, 2020

If the goal is to boost sales, clarifying metrics could be “by how much” or “of what product,” and if the goal is something less concrete, like reputation, this can still be measured by how many fans a brand has, or followers on social media, and how responsive are these fans to new messaging? Traditional media? Social media?

Measurement 88

Measurement Print Local Social Media 88

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. He is now a multimillionaire and moving into mainstream media entertainment. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Maxim Behar

JANUARY 3, 2021

It could be the first-ever book in the world first published on Social media and then printed. And finally… my next book “2020: New World is Here” will be published both on Amazon and locally in February 2021, it is almost ready and the title is self-explanatory. What’s the best way to market your books?

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 18) “I write and distribute press releases and get executives in front of the media.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 115) “Advertising.”.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story?

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. Visiting local libraries and schools to discuss the book with community outreach departments. Where do you place these messages and at what frequency? Is the audience acting on the message? Discovering a new adventure.

Community 40

Community Facebook Writing Local 40

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Photo by Tero Vesalainen/iStock / Getty Images.

Newspapers 103

Newspapers Print Local Television 103

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Social media? There’s nothing wrong with having personality and a distinct voice in your press releases. For example: What channel did you use to pitch the reporter?

Pitching 40

Pitching Media Small Business Writing 40

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events. The social Fringe community. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 118

Software Case Study Advertising Advertising 118

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns.

Enterprise 227

Enterprise Agency Radio Fashion 227