Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Blame is directed squarely at social media platforms and the BBC.

Print 115

Print Media Newspapers Local 115

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week.

Media 76

Media Journalism Radio Print 76

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. Try our services.

Survey 94

Survey Industry Leadership Study 94

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

MARCH 20, 2013

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press.

Print 87

Print Advertising Advertising Newspapers 87

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Education 103

Education Government Print Ethics 103

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. It was a beautiful integration of advertising and PR and it more or less had happened naturally, rather than through careful planning. PR was partly responsible for the improving ad response rates.

Twitter 60

Twitter Marketing Media Advertising 60

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically. It can add extra or unnecessary words to a sentence and obscure meaning.

Internal 147

Internal International Tools Software 147

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. Ad spending on social media has shot up from Rs.94

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. From a media platform standpoint – say the WSJ integrates with Messenger Business. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Print Local 120

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Conversations

JULY 4, 2016

The next post will look at the transparent age of historical research as I reflect on my paper at this year’s IHPRC that discusses issues arising when using online resources, including social media, as historical artefacts. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University.

Resources 71

Resources Advertising Advertising Print 71

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 46

Financial Banking Content Marketing Writing 46

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? These ads… look like ordinary posts on apps and social networks. Recall the fine print that Carr mentioned in his piece. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Flatiron Communications

MAY 7, 2015

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., ” And there’s the rub.

Video 28

Video Print Television Journalism 28

PR Conversations

JULY 4, 2016

The next post will look at the transparent age of historical research as I reflect on my paper at this year’s IHPRC that discusses issues arising when using online resources, including social media, as historical artefacts. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University.

Advertising 40

Advertising Advertising Course Print 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

JULY 4, 2016

The next post will look at the transparent age of historical research as I reflect on my paper at this year’s IHPRC that discusses issues arising when using online resources, including social media, as historical artefacts. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University.

Resources 40

Resources Advertising Advertising Print 40

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? How long should a media kit be? It’s “media” as in “media buyers.” media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Social media? There’s nothing wrong with having personality and a distinct voice in your press releases. For example: What channel did you use to pitch the reporter?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Cision would sell iContact to J2 Global in 2019. raised $40.7

Technology 12

Technology Software Company Marketing 12