Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. The quality of queries changed too as the web evolved.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform. How Do You Pitch the Media ? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Engineering Journalism 74

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project. The international influencer marketing market is expected to grow from £4.5

Insurance 68

Insurance Insurance Government Advertising 68

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements.

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

FEBRUARY 18, 2016

Want to learn the new rules of media pitching? 24 webinar today! Conventional advertising is struggling. This is the time for PR to make its case, to take the advertising budget because it is better spent with us. Transparency is an overused buzz word but an underutilized strategy. It’s vital. Don’t get overwhelmed.

Brand 120

Brand Branding Advertising Advertising 120

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Cision

JUNE 20, 2016

In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Get influencers involved by asking them to contribute to your blog or host a webinar. Finally, don’t forget to promote your owned content across social media, through press releases or by pitching reporters.

Media 180

Media Social Media Advertising Advertising 180

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 68

B2B Marketing Advertising Advertising 68

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”.

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

NOVEMBER 11, 2017

Joe Hyland , the CMO for webinar platform On24, wrote “the only valuable prospects are the ones that convert; all the others are just wasted time and lessons learned.”. What happens when people come to the realization these are pay-to-play pitches? They will be upset and lose trust, right?

Study 65

Study Marketing B2B Apparel 65

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. Writing in AP style means they’re speaking the language of the people they are pitching. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

PR in High Definition

AUGUST 30, 2016

Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. Whilst many agencies will pitch for new business in December for a January kick-off, those budgets have often been set for many months! PR campaigns – and budgets – are similar.

Mobile 48

Mobile Advertising Advertising Pitching 48

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. In short, it was a value-added twist on a webinar.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Are you signing up individuals for a webinar on how to get the most out of their smartphone? So let’s revisit our three examples of heavy machinery, office products, and the smartphone webinar.

Communications 40

Communications Marketing Advertising Advertising 40

The Resolution Blog

JANUARY 8, 2018

Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Online advertising has changed. Where is your paid content?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways. You have to ask it to be succinct.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

FEBRUARY 2, 2021

This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. Surely it would move, right?

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Meets the organization’s goals Your project needs to fall in line with your organization’s goals. These fine folk did: Jan.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JULY 18, 2017

Alternative outlets often have an agenda, don’t function in the same way, and aren’t “pitch-able” in the traditional sense. Savvy marketers are building their own audience through content marketing and then amplifying the best performing content with PR and advertising efforts. Like the media, the audience has fractured too.

Trends 76

Trends Marketing Software Media 76

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Webinars became a big thing. You don’t need to be a big shot so send us a pitch ! Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. I started my career (though just barely) in the pre-Internet era.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises. At some point, that trust you build in the top of the funnel has to translate to legitimate interest from buyers.

Case Study 111

Case Study Marketing Study Content Marketing 111

NewsWhip

JUNE 23, 2021

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. Zach, I love having you on these webinars. Please do join us on our next webinar. Read transcript. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Buzzstream

APRIL 10, 2019

There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Create a webinar with live Q&A.

How To 125

How To Data Community Groups 125

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120