Cision

AUGUST 9, 2017

But historically, communicators have struggled to measure the business impact of their campaigns. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications Media How To Measurement 185

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

Measurement 73

Measurement B2B Blogging Corporate 73

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Media Relations Social Media Media 100

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Social Media 60

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Anonymous User in Marketing and Advertising “Simple UI; easy to use.

Leadership 78

Leadership Social Media Media Communications 78

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media Social Media Crisis Communications 65

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Hopefully, this guide has shown you how to demonstrate the success of your PR campaigns without having to buy yet another piece of software.

Measurement 66

Measurement Analytics Google Brand 66

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Advertising Advertising Social Media 120

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. It is a promise that has been broken in the past few years. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Media Agency Social Media 135

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Social Media 87

Social Media Measurement Media Publicity 87

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

DECEMBER 17, 2018

We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”. Sean O’Neal , President of AirPR, previously led commercial operations at Adaptly (acquired by Accenture) and Vizu (acquired by Nielsen). Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell. “In

Analytics 150

Analytics Communications Media Relations Big Data 150

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Communications 151

Communications Trends Social Media Viral 151

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Publicity 186

Publicity Technology Pitching SEO 186

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Social Media Television 122

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Middleware and Integration Software. Software Revision Control Systems. The PR Measurement Course could give you that extra edge on your resume. Web Architecture and Development Framework.

Study 100

Study Analytics LinkedIn SEO 100

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies? The PESO model involves measuring and analyzing your results.

Social Media 120

Social Media How To Analytics Media 120

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. With the right software, you can automate a variety of tasks relevant to email marketing campaigns. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

Marketing 209

Marketing Data Apparel Strategy 209

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

APRIL 11, 2020

We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Study 110

Study Marketing SEO B2B 110

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement. 4) Message distribution.

Content Marketing 105

Content Marketing Measurement Comparison B2B 105

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 94

Content Marketing Marketing Media Relations Measurement 94

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Publicity 101

Publicity Interviews Social Media Media Relations 101

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Measurement Media Relations Analytics 120

Cision

MARCH 17, 2016

Use social listening software to monitor in real time and observe how your audience interacts online. Paid includes promoted social posts and native advertising, while organic includes search traffic, social and emails. Measurement is key. This means researching their preferences, habits and needs. Track your results.

Content Marketing 120

Content Marketing B2C Measurement Brand 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. Cision US Inc.

Publicity 97

Publicity Pitching Reputation Survey 97

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Media Brand Branding 88

Cision

JANUARY 30, 2017

Akeroyd: “[Earned media] has gone from the king of the hill 20 years ago to a true second-class citizen while other brands got drunk on paid advertising and e-commerce campaigns.”. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Interviews Measurement Media 96

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. As a user of graphic design software since the mid-90s, I know these techniques firsthand.

Marketing 77

Marketing Social Media LinkedIn Video 77

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The Solution. SHIFT has the solution: SCALE.

SEO 92

SEO Social Media Advertising Advertising 92

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense. Who sees it, shares, likes, comments?

Media 159

Media Data Social Media Viral 159

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. There’s a lot of murkiness to it as well. Give our services a try. Talk to Us!

Strategy 86

Strategy Marketing Measurement B2B 86

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Revisit your segmentation.

Social Media 120

Social Media Communications Measurement Resources 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Be sure to advertise this before the event. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Social Media Nonprofit Media 206

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) >>> Can your agency bring big ideas and execute?

Survey 118

Survey Trends Marketing Creativity 118

Cision

MAY 4, 2015

Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Content Marketing Media Communications 120

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust? Influencer Data.

Data 146

Data Storytelling How To Analytics 146