article thumbnail

PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

article thumbnail

What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

article thumbnail

NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Anonymous User in Marketing and Advertising “Simple UI; easy to use.

article thumbnail

Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89
article thumbnail

The Kick-Butt Index: PR Measurement in the Digital Age

Polaris

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

article thumbnail

Why innovation in PR tech is so slow

Stephen Waddington

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. It is a promise that has been broken in the past few years. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135