Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

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Radio Media Newspapers Sports 104

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

Maxim Behar

APRIL 27, 2021

In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field. The current practice emphatically shows that over the last 20 years the image of our country was based on two uncertain and quite fragile pillars – TV advertising campaigns and the so called ‘’road shows’’.

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Government Tourism Advertising Advertising 52

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Download This Show.

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Media Journalism Radio Print 76

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Social media. Case closed.

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Data Newspapers Analytics Measurement 78

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 177

Newspapers Industry Print Journalism 177

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

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Social Media Conference Media Corporate 119

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

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Consumer How To Advertising Advertising 60

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Jennifer Holzapfel-Hanson. Content Manager.

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Nonprofit Banking Financial Crisis Communications 68

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Community college newsletters or magazines. Broadcast: Increased Collaboration Between Campus and Local Media.

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Radio Newspapers Print Media 69

PR Fuel

MAY 12, 2019

For example, creating quality content on a company’s website, blog, and various social media platforms will only get a business so far. A good PR pro takes that great content and then shares it with traditional news agencies, industry trade magazines, and other publications. That’s where PR comes in! Timeliness. Strategic partnerships.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

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Brand Branding Media Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

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Newspapers Mobile Media Facebook 71

PR Fuel

SEPTEMBER 21, 2020

As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase SEO Rankings. Increase Distribution Potential. Target Audience.

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Writing SEO Local Advertising 59

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Nonprofit Fashion Retail Enterprise 84

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? PR is one of the most effective ways to build your business and your personal brand.

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Radio Newspapers Advertising Advertising 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 150

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

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Mobile Media Newspapers Local 52

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. The media industry was profitable, reporters had time and resources to research stories and there were even dedicated fact-checkers at some publications. Karma is real. Rapid Fire Round.

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Newspapers Financial Crisis System 120

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. Selling belongs in the advertising section of the media, not the editorial. Don’t sell.

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Pitching Newspapers Meeting Journalism 40

Cision

FEBRUARY 5, 2016

What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. What are hits and misses you’ve experienced with PR and advertising professionals?

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Pitching Instagram Viral YouTube 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Mora Communications

SEPTEMBER 22, 2016

But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. And on social media, although people might find posts or photos amusing or interesting, that is not the same as finding them credible. .

Newspapers 40

Newspapers Advertising Advertising Pitching 40

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

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Marketing Enterprise Print Film 53

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. They’re the most interesting to the media, to the public, and really are the ones that do end up getting the volunteers and the donations pouring in. They are not the CEO.

Ethics 51

Ethics Interviews Advertising Advertising 51

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. And that revolution is mainly on media ownership. All of a sudden we all woke up with media in our hands. Publishers because we own media. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. They host birthdays, open play and other events.

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Energy Viral Storytelling Community 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

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Consumer Measurement Local Data 78

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. bad clients blogs dead media New York Times newspaper slow death PR professionals public relations web coverage' Available 2/11/09.

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Newspapers Web Airlines Print 41

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

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Sports Leadership Internal International 0