ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. The companies we work with tend to lay out product roadmaps that include iterations and updates on existing products. Even a small update can make news, particularly if it’s indicative of a trend. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

APRIL 27, 2016

For a technology startup company, good public relations can go a long way. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. If fundraising is a priority, stick to tactics and media outlets and events that reach VCs and analyst companies and forget about customer acquisition.

Local 120

Local Interviews Agency Technology 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. New York and Miami.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. 10 Fundamentals for Successful B2B Media Interviews. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

PR 20/20

MAY 8, 2019

Is your company ready? Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns.

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. I live an hour and a half outside of New York City. Are you the only solution in this category? I said, “No, I don’t.”

Ethics 82

Ethics Training Real Estate Agency 82

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. I was there, on the side stage, because a headphone company invited me. Because who knows, the company could go out of business, the internet could fall apart. They understand the company sent it to him. From there, I bounced back and forth between marketing and editorial.

Ethics 83

Ethics Travel Writing YouTube 83

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Parkland students keep the story alive.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. No longer does launching a product, introducing a new innovation or announcing “new news” guarantee that a brand will generate coverage and conversation.

Film 120

Film Creativity Brand Branding 120

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So that's how I decided to quit journalism and start my own company. I mean, at the age of 40, I started a new business. He told me, Max we have an American company coming to Bulgaria and they need a PR agency.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

JANUARY 26, 2011

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? Nissan (largest indoor illuminated advertising billboard). Focus everything for the news media on one shot, one image, one moment.”

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

MARCH 14, 2016

With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. Because many of these product categories are automatic, one of your questions as a marketer is: ‘how do I get a consumer to rethink my category, and what our brand could mean for them now?’ Your thoughts? “I

Brand 48

Brand Branding Advertising Advertising 48

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. ” #4: Deirdre Breakenridge (New Jersey, US). You own a business and want to increase sales. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

FEBRUARY 6, 2006

Weingarten’s article brought out a personal rant of writers and editors pushed to the edge by follow-up calls, spam mailings, and offers of interview setups, product reviews, and company information. If you promote a company or product, you are a flack. These somehow showed up as newsworthy material in any number of places.

Pitching 40

Pitching Journalism Advertising Advertising 40

Buzzstream

JUNE 5, 2024

Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, your news release can reach audiences you never expected it see in the past. I’m often asked if PR means advertising.)

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 105

Software Analysis Data Tools 105