Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers? What Will The Update Entail?

Advertising 52

Advertising Advertising Web Privacy 52

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

SEPTEMBER 11, 2018

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process. Your client's goals should be achievable and measurable.

Social Media 45

Social Media Media Resources Measurement 45

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 122

Communications Crisis Internal International 122

PRSay

APRIL 5, 2023

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. The PR pros we surveyed had specific thoughts on how these tactics should be measured.

Survey 86

Survey Measurement Employee Retail 86

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. They’re continuously releasing new advertising products. And, Pinterest often requires less time and effort than other more “high maintenance” social networks.

Pinterest 97

Pinterest Social Media Tools Media 97

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Surrogate and Social Media Metrics. Likes have essentially “rendered” likes useless, as Facebook has become focused on social media advertising revenue.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. Some forms of compromise are emerging.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. More partnerships and sponsorships.

Viral 136

Viral Creativity Advertising Advertising 136

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Send it around internally.

Media Relations 111

Media Relations Media Survey Pitching 111

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. The use of social media marketing is crucial to a successful brand. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. It has highlighted and widened social and economic gap in society. Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales.

Tourism 118

Tourism Fashion Travel Retail 118

The Proactive Report

MAY 7, 2018

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today.

Study 100

Study Analytics Software Data 100

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The result was a powerful social media response along with plenty of hype for the cars. Measuring a publicity stunt’s success depends on the initial goal.

Measurement 149

Measurement Education Social Media Film 149

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? The Solution. SHIFT has the solution: SCALE. The Application.

Data 92

Data SEO Guidelines Advertising 92

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 16, 2021

People have more faith in businesses than they do in NGOs, government or the media. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 51% are neutral about trust in trust media. 61% say “the media is not doing well at being objective and non-partisan.”.

Government 138

Government Survey Ethics Media 138

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 12) “Internal communications is as important as external.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74