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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it?

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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Guest post by Kate Endress. Cutting through the crap. Networking.

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What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)?

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. They also mentioned a recently released Chrome extension that they say predicts content virality.

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