ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. All players are working on solutions to keep advertising effective. . After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. However, beware! It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

The Proactive Report

JULY 10, 2014

Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content.

Facebook 171

Facebook Advertising Advertising Digital PR 171

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . The data we are presenting relies on self report. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

MARCH 31, 2015

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?

Facebook 120

Facebook Social Media Mobile Local 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.

Report 98

Report Journalism Privacy Enterprise 98

Sword and the Script

OCTOBER 14, 2014

The Truman Show, Minority Report, the Matrix – take your pick, or perhaps take your pill, but this is our world online. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold.

Facebook 119

Facebook Real Estate Advertising Advertising 119

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5 Let’s see what the social media juggernaut had to say.

Facebook 92

Facebook Mobile Advertising Advertising 92

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

ISEBOX

MAY 16, 2016

So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. She’s not alone: The FDA’s position on postmarketing reporting requirements for online communications had been somewhat murky until the issuance of a recent statement on the matter. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Communications Conversations

JULY 9, 2020

In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Reporters were getting more emails than ever – and traced many of them back to Vocus.

Reddit 176

Reddit Software B2B Technology 176

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Communications Conversations

MAY 26, 2022

Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. According to a recent report from Meltwater/Social Media Today, 61% say social listening is a key part of their social media marketing strategy. Think about community management.

Social Media 143

Social Media Marketing Media Community 143

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. Many reporters are on Twitter and LinkedIn.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. What is a Meta Business Partner?

Engineering 88

Engineering Advertising Advertising Agency 88

PRSay

OCTOBER 17, 2022

One great for-instance is we were being inundated with [requests for] a report called a “cast-vote records report,” an Excel sheet of all the votes that came through. The report doesn’t contain information like that. Don’t pay attention to some meme you see on Facebook or Twitter. Come and learn about our process.

Communications 185

Communications Video Social Media Facebook 185

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. But here’s the thing: There’s only one Facebook. Source Triggertrap eport.)

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Communications Conversations

SEPTEMBER 6, 2018

That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent. After all, isn’t what this report is hinting at? Essentially, they don’t want more advertising!

Social Media 242

Social Media Consumer Report Web 242

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Above, the Middle East and Africa represent continued growth for Facebook.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. First, discard any claims that X group or Y demographic has fled Facebook. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60