Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust?

Data 145

Data How To Storytelling Analytics 145

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. Advertising Week. Search Engine Land. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor.

Viral 68

Viral Journalism Analytics Case Study 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. Certainly Twitter has a good case – there is undoubtedly a sizable audience that lurks on Twitter – and measuring the outcome of such visibility is challenging.

Twitter 60

Twitter Marketing Media Advertising 60

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline.

Trends 83

Trends Publicity Analytics Software 83

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium.

Marketing 120

Marketing Groups Journalism Social Media 120

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 57

Media Advertising Advertising Measurement 57

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. A contest that pits two groups head to head in direct social media feud?

Journalism 70

Journalism Local Social Media Twitter 70

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. In the image below, there are no real posts or engagement from followers on their Facebook since 2021. Facebook is the only social profile linked to from their site.)

Analysis 91

Analysis SEO Guidelines Google 91

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? My favorite social media platform is…Facebook. What drew you to the PR industry? Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . A large number of businesses are already using user-generated content in their websites, social media posts and advertisements.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. What measure has it decided to use? Facebook’s “instant articles” _. Q6) What’s the difference between sponsored content and native advertising? A9) YouTube. A10) Buzzfeed.

Journalism 28

Journalism Radio Report Advertising 28

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think you’re right about making public relations measurement and evaluation more interesting. Do you agree, and if so, how can we start a movement?

Publicity 46

Publicity Storytelling Study Journalism 46

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Yeah, that was the first form which then evolved into me doing journalism. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think you’re right about making public relations measurement and evaluation more interesting. Do you agree, and if so, how can we start a movement?

Publicity 41

Publicity Storytelling Study Journalism 41

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think you’re right about making public relations measurement and evaluation more interesting. Do you agree, and if so, how can we start a movement?

Publicity 40

Publicity Storytelling Study Journalism 40

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. ” Joanne Po, executive producer for The Wall Street Journal Video, echoed that sentiment by saying that her videos draw a magnitude more viewers than the audiences of CNBC, Fox Business News and Bloomberg TV… combined.

Video 28

Video Print Television Journalism 28

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. We should immediately recognize and apologize and take measures.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. You Mention Twitter, What about LinkedIn and Facebook? Facebook can be effective too, especially for B2B companies, because every B2B company thinks their customers aren’t on Facebook. Bloggers and influencers, that I have determined are credible.

B2B 78

B2B Facebook Advertising Advertising 78

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Rock the Status Quo

AUGUST 19, 2015

The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. A Facebook post becomes popular for completely different reasons than true local news stories might be valuable, plus the audience is diluted from local viewers.

Local 100

Local Journalism Infographics Social Media 100