Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. “Data is an imperative in our industry. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. That means creative work, like generating innovative ideas for programs, and like — storytelling. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ishmael's Corner

JANUARY 27, 2015

Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on.

Industry 60

Industry Storytelling Journalism Corporate 60

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

OCTOBER 25, 2022

Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. The importance of storytelling in PR.

Strategy 71

Strategy Brand Branding B2C 71

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. The world as a whole is moving faster than ever. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? The phrase by itself won’t do much for you – it has become a cliche’, one of those industry tropes right up there with killer app , origin story and the more recent unicorn.

How To 194

How To Wikipedia Engineering Web 194

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Storytelling is the underlining theme for social media pros. Super confused right off the bat. Canva/design. Social Listening. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 145

Data How To Storytelling Analytics 145

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Holding companies — especially WPP, Omnicom, Interpublic and Publicis — will continue to play important roles in the PR industry.

Publicity 167

Publicity Social Media Television Measurement 167

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. Digital PR on Facebook. There is no doubt that we’re seeing a change in how the public responds to brand content. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. Digital PR on Facebook. There is no doubt that we’re seeing a change in how the public responds to brand content. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. brand storytelling and publishing. Digital PR on Facebook. There is no doubt that we’re seeing a change in how the public responds to brand content. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Tech industry. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 23, 2019

I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Mary Meeker’s Internet Trends 2019 report is a monster.

Report 81

Report YouTube Privacy Web 81

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. to discuss Facebook Live 365: What we learned in a year of digital storytelling. Do you know what else never gets old? 8 at 11:45 a.m.

Conference 82

Conference Internal International Creativity 82

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Waxing UnLyrical

APRIL 12, 2018

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. They rely on excellent writing and storytelling; and. And we see advertisers telling stories in new and interesting ways. I don’t blame him.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Unsurprisingly, Facebook is now undergoing a major revamp. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. So, what does this mean for the wider industry?

Policies 72

Policies Facebook Advertising Advertising 72

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Advertising Week. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Global Alliance for PR.

Radio 92

Radio Television Social Media Sports 92

Ishmael's Corner

MARCH 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and.more. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. a) Reaching B2B decision makers on Facebook with detailed targeting.

Advertising 36

Advertising Advertising B2B Facebook 36

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. We share as a way to educate the entire industry, including you! So stay tuned to our Facebook page for more info. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. 360 Degree Videos. 360° videos are like no other. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Shift Communications

DECEMBER 11, 2015

Right now Apple owns the device, Google the browser and Facebook the app. Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Facebook is strong on mobile video, but the app isn’t a native visual experience.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

JULY 20, 2015

When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? .” Anyone can break into any industry, new or old, by simply moving the free line. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. But as the media industry becomes more fragmented and news staffs thin, “partner” relationships are much harder to come by. How do you do it?

Television 75

Television Storytelling Groups System 75