Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too.

Trends 150

Trends Communications Employee Enterprise 150

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 102

Viral Advertising Advertising Facebook 102

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Publicity 120

Publicity Storytelling Journalism Viral 120

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Infographics absolutely do the trick. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. However, I come across 10-year-old articles on the first page of Google all of the time. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

JANUARY 23, 2023

A simple google search will reveal trending audio that you and your brand could potentially use in its video. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos.

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Forget optimizing for Google. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. The Science of Optimizing Your Facebook Advertising Campaigns. 5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Just GOLD.

Viral 40

Viral Google Writing Facebook 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Facebook probably gives you the most sophisticated options right now (they have the best information), but most social platforms have some degree of Interest-based segmentation tools.

Social Media 84

Social Media Media Customer Service Measurement 84

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Stephen Waddington

DECEMBER 24, 2019

As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited. Labour had good videos too, they were supplemented by more overt propaganda videos from Momentum.

Newspapers 78

Newspapers Film Local Policies 78

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. The results?

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content.

Mobile 101

Mobile Community System Social Media 101

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Facebook is winning and everyone’s a publisher now. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? So crafting a powerful one is important. In this online world.

How To 60

How To Tools Writing Viral 60

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Stern + Associates

FEBRUARY 7, 2014

Google “thought leader” and you’ll get several hundred websites promising to help you become the next, highly sought-after expert in your field. Ultimately, no matter how many books you’ve authored or how often you post to your Facebook page, it all comes back to what you have to say. Now, everyone aspires to be one.

Leadership 78

Leadership How To Enterprise Viral 78

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Infographics absolutely do the trick. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Remember that people have a greater expectation for visuals on Facebook.

Social Media 40

Social Media Pinterest Media Marketing 40

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] It’s a quick, effective way of generating brand awareness.

Marketing 28

Marketing Employee Wikipedia Data 28

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 It''s a viral approach reaching audiences in a way that a release never could. So yeah, thanks MySpace Tom and Facebook Mark. Execution of their marketing, advertising and PR are cultish. We all know the saying a picture is worth a thousand words.

Viral 40

Viral Pitching Consumer YouTube 40

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Just Google “ storytelling structure ” and remind yourself of all the stuff you forgot about from your high school English classes. Social Listening.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Just Google “ storytelling structure ” and remind yourself of all the stuff you forgot about from your high school English classes. Social Listening.

Social Media 40

Social Media Media Storytelling Local 40