ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Leadership 199

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). There needs to be a definite reason why you choose to share a specific aspect of your story. Click To Tweet. What voice?

Brand 156

Brand Branding How To Storytelling 156

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

Ishmael's Corner

DECEMBER 7, 2014

With extensive use of its Whitehouse.gov website and its fluency on social media, the administration can get its message out on its own terms, bypassing the middlemen and women.”. Those dollars that otherwise have come their way are now earmarked for owned media. But Obama is the first president to serve in the Age of Twitter.

Journalism 108

Journalism Local Storytelling Policies 108

Ishmael's Corner

SEPTEMBER 30, 2014

In fact, I wrote a post on this very topic, “ Journalists Accept Apple’s Storytelling Candy.”. Marketers talk about “paid media” (advertising they have to buy), “earned media” (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds).

Journalism 150

Journalism Brand Branding Publicity 150

ReimaginePR

AUGUST 15, 2016

Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on. Online advertisements. Your email signature. Your business cards.

Employee 120

Employee Social Media Education Brand 120

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? Today’s most effective PR relies on emotional storytelling to make connections with consumers. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t.

Film 136

Film Local Leadership Radio 136

Cision

DECEMBER 28, 2015

Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. It takes a while, it’s a complete case-by-case basis.

Ethics 50

Ethics Interviews Advertising Advertising 50

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. Putting your cards on the table can also help to dispel any anger or worry around the situation.

Policies 72

Policies Facebook Advertising Advertising 72

Contently - Strategy

SEPTEMBER 25, 2018

People are definitely becoming more aware of using video in their marketing. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads. Yeah, it’s still increasing.

Marketing 111

Marketing Video Product Launch YouTube 111

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? Never Eat Ramen Alone Again.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ReimaginePR

AUGUST 1, 2016

Focus on One Social Media Platform. Be on only one social platform? I recommend focusing on one social channel and dominating it. For most brands, that’s definitely Facebook. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business.

Brand 120

Brand Branding Marketing How To 120

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. Today, my friends, journalists comprise the 4 billion people in the world using social media. All of these participants in social media are journalists. And social media brought this merger, not anything else.

B2B 52

B2B Communications Media Newspapers 52

Ishmael's Corner

MAY 10, 2015

. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords.

Tools 60

Tools B2B Software Storytelling 60

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Super Bowl content planning | 15:01-17:25. Engagement metrics that matter | 20:47-22:28.

Trends 78

Trends Brand Branding Reddit 78