Buzzstream

DECEMBER 13, 2023

Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

Solo PR Pro

OCTOBER 18, 2022

That’s one reason why we provide services such as graphic design, data visualization and video. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) Analyzing the wrong data. Ignoring freelance talent.

Content Marketing 103

Content Marketing Print Analysis Data 103

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Writing about cost per lead (CPL) campaigns, Craig Tomlin said: …for a large enterprise cloud hosting company client of mine, I spent well over $100,000 in placing a series of CPL campaigns through large CPL advertising networks.

Viral 116

Viral Infographics Web Content Marketing 116

Shift Communications

DECEMBER 10, 2015

Common sense tells us this, but most importantly, so does data. You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

Beyond PR

APRIL 19, 2016

A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing. The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. If there’s a piece that is gaining break-out traction, double down on it.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. In reality, it’s always up to you.

Infographics 63

Infographics Corporate Policies Analysis 63

Onclusive

DECEMBER 22, 2017

s clients and advertisers. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? It shouldn’t read like an advertisement for your product. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Does This Data Already Exist? Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends. Do I Have a Sound Hypothesis?

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

FEBRUARY 23, 2015

Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry. This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. It is a challenge to keep up. Failure demand.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Let’s be honest they deserve their weight in gold.

Viral 28

Viral Infographics SEO Social Media 28

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Data is sourced from the Audit Bureau of Circulations. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

AUGUST 13, 2018

There are a few things to keep in mind about the way DA is measured when you are considering this metric: This is a proprietary metric based on data aggregated by the Moz link index. That means that, in an effort to replicate the way Google sees a site, Moz uses a variety of data points fed into a machine learning algorithm to get the score.

Google 117

Google Measurement Advertising Advertising 117

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106