Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

5W PR

APRIL 11, 2023

Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO. Paid social media advertising is another route to reach a wider audience. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock.

Publicity 88

Publicity Financial Banking Social Media 88

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Burrelles Fresh Ideas

MAY 7, 2024

The Nuances of Human Language Language complexity makes understanding the true meaning very difficult, especially in digital and social media conversations. For instance, a statement like “That was a fascinating presentation” could be delivered with genuine curiosity or with a hint of boredom. It’s all about context.

Analysis 96

Analysis Measurement Data Examples 96

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The report presents this data in quartiles (nearly). Try our services.

Survey 102

Survey Trends Marketing Creativity 102

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class activities.

Instagram 40

Instagram Social Media Media Exercises 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Landis PR

DECEMBER 18, 2023

If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters. Be sure to use the expertise of a creative team , or your content could suffer.

Communications 161

Communications Storytelling Film Training 161

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

5W PR

SEPTEMBER 27, 2019

But they can also include preparing presentations for senior executives as well as seeking out and scheduling speaking engagements. Another area that they tend to focus on is media relations. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media. Influencer Marketing . Visual Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. Machine Reading. .

Publicity 166

Publicity Data Analytics Advertising 166

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. Social media and fully integrated campaigns will help more the dial and drive meaningful results. Nearly a third (32%) saw budgets decrease.

Social Media 62

Social Media Trends Consumer Video 62

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” She asked for my input on an email she was sending to a new writer at a top-tier national paper.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. By aligning with consumer preferences for authenticity and ethical practices, deinfluencing presents an opportunity for influencers and brands to create genuine and mutually beneficial collaborations.

Trends 52

Trends Marketing Ethics Consumer 52

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook?

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Konnect Agency

JUNE 8, 2023

This curated section presents a wide array of content, carefully tailored to cater to individual preferences and interests. Konnect with us to learn how we’ve helped brands stand out on social media. It is here that users often stumble upon new brands, accounts, and influencers. Looking to build an Instagram presence?

Instagram 52

Instagram Guidelines Social Media Video 52

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 139

B2B Brand Branding B2C 139

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

5W PR

APRIL 22, 2019

Marketing to other businesses presents a unique set of challenges. Traditional advertising is still helpful for B2B marketing, but many times a brand needs to get a bit more personal in order to get through to a new client. This can be done through social media, email, or even in person at a store or kiosk.

Consumer 60

Consumer B2C Brand Branding 60

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100