Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement. creative ideas and execute them?

Software 97

Software Comparison Measurement Content Marketing 97

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Be Creative. Be sure to advertise this before the event. Google Voice is easy to set up and convert into usable audio. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Is your agency bringing creative thinking to the table? Give our services a try.

Strategy 75

Strategy Marketing Measurement B2B 75

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #3: A/B testing. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The consumerization of IT was notable because if forced business software vendors to up their game. Last year an advertising spot during the Super Bowl cost $5 million. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92

Agency Trends Marketing Survey 92

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 8, 2018

However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. For example, if you are a B2B enterprise software provider, your mobile applications should have customer communication components baked in from the start rather than bolted on in a crisis. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing Internal International Software 48

Cision

APRIL 6, 2015

Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers. This doesn’t mean that you have to sell your audience anything, but you can leverage the same tactics that a sponsor might use to attribute referrals to measure the effectiveness of your podcasts.

Engineering 120

Engineering Tools Examples YouTube 120

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Branded Content (Native advertising) Permitted in Instant Articles. Monetization Options for Instant Articles.

Facebook 0

Facebook Mobile Analytics Advertising 0

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. Your content should still aim to engage, entertain, and inform as it promotes or advertises. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: How Big is the Market for PR Software? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Communications Conversations

OCTOBER 25, 2018

Part of that maturation is finding efficiencies by leveraging automated tech (Social media management software’s rules engine, automated message routing, chatbots, automated ad budget dispersal based on ad performance). Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 82

Creativity Enterprise Tools Training 82

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you’ve always wanted asked.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Lumen5 : Think you need a videographer or some high price video editing software to create compelling videos? Guest Post by Laura Petrolino. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Creative employee communications. Marketing predictions. Time to focus on blocking and tackling.

Marketing 167

Marketing Employee Content Marketing Training 167