NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. And we’re moving on to deeper integration.

Measurement 125

Measurement Creativity Analytics Groups 125

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? 20 a person.

Creativity 97

Creativity Measurement Print Analysis 97

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Data 90

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 90

Publicity Media Advertising Advertising 90

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . Do show creativity. The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications.

Publicity 120

Publicity B2B Fashion Sports 120

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed.

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 140

Study Media Relations Media Measurement 140

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it.

Measurement 156

Measurement Case Study Creativity Course 156

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. More measurement, metrics, and quantifying value.

Viral 136

Viral Creativity Advertising Advertising 136

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing SEO B2C 62

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. The reason?

Viral 154

Viral How To Advertising Advertising 154

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Creative Neglecting Creative Consistency: Inconsistency in branding and messaging can confuse your audience.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence.

Brand 78

Brand Branding Engineering Analytics 78

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. Include aggressive measurement : No PR plan is complete without metrics.

Creativity 141

Creativity Measurement Pitching Internal 141

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. Most of them are impressive, hardworking and creative. 4) You don’t measure. Communication experts are creative, detail oriented and extremely hardworking. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. Previously, the platform only allowed users to see the public view count- so this is a huge update for the platform!

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

Survey 102

Survey Trends Marketing Creativity 102