Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

MAY 8, 2015

Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. I worked in advertising before, and my experience in public relations has been tremendous.”. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. Looking for an agency partner that can both bring creative ideas. Comment: Amen. What stood out for you? Talk to Us !

Survey 101

Survey Report Media B2B 101

Cision

JULY 26, 2016

Seriously, I studied piano at Northwestern University, and one of my first jobs was answering phones at the Ravinia Festival (where the Chicago Symphony plays in the summer). PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. I have been practicing and studying public relations ever since 2002 when I first took my class in public relations at the University of Florida. BIG ANNOUNCEMENT. Thanks, SAGE! The beginning of my PR journey.

Case Study 60

Case Study Creativity Study Course 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism. Broom, David M.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. What drew you to the field of public relations? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. and options for policy.

Policies 60

Policies Industry Newspapers Interviews 60

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents.

Media Relations 50

Media Relations Measurement Report Media 50

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.”

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately?

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 I especially welcome studies and pieces with data that you’ve used your own product to produce. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new

Trends 60

Trends Media Report Technology 60

Beyond PR

NOVEMBER 10, 2016

You’re not paying for coverage—that’s what advertising is for. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them. She believes the key to successful content is balancing creativity, analytics and commonsense.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

AUGUST 20, 2016

He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. It’s not very hard to produce some ad creative and, in an instant, buy millions of impressions for it. I’d argue it’s just advertising by the ton.”.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Maxim: I decided to do advertising. Maxim: Probably yes. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 46

Publicity Storytelling Study Journalism 46

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 41

Publicity Storytelling Study Journalism 41

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML]. Social alerts. Long emails threads.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 40

Publicity Storytelling Study Journalism 40

PR Conversations

FEBRUARY 28, 2018

Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

Training 65

Training Ethics Data Analysis 65

wiredPRworks

AUGUST 2, 2016

What one key finding in the study surprised you most? Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. The American Marketing Association (AMA) is the largest marketing association in the world.

Leadership 40

Leadership Survey Enterprise Conference 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Tough Sledding

FEBRUARY 4, 2016

How does one make an online experience visually compelling — particularly when it involves something as amorphous as public relations studies? I suppose we could depict a PR person directing a video project, but the visual will say “TV production” or maybe “journalism.” You got the picture? Yeah, me neither.

Publicity 28

Publicity Construction Analysis Conference 28

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 190

Writing Communications Marketing B2B 190