ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. How did Travis Scott do it?

Creativity 52

Creativity Brand Branding Product Launch 52

NewsWhip

MARCH 24, 2022

Drew Timme has captured media and public interest from his recent partnership with Dollar Shave Club, but other players from the men’s and women’s basketball teams are catching the eyes of brands during this year’s tournament. Media and Public interest to March Madness and NIL deals. Combined the posts totalled over 6.5k engagements.

Brand 148

Brand Branding Instagram Sports 148

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Previously, the platform only allowed users to see the public view count- so this is a huge update for the platform!

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation ( and additions ) of Instagram Stories [here’s a great guide from Hootsuite ] in particular just in the past few months. Storyboard proposals for Instagram Stories.

Instagram 40

Instagram Social Media Media Exercises 40

PR Fuel

NOVEMBER 24, 2020

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. What is Public Relations?

Publicity 52

Publicity SEO Advertising Advertising 52

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads.

Brand 78

Brand Branding Engineering Analytics 78

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Instagram [link]. Barbara Rozgonyi on Instagram. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? For those with a good public image, it’s because they keep it real. It’s time to get creative.

Sports 122

Sports Creativity Instagram Local 122

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

PRSay

MAY 10, 2018

Although it’s called “influencer marketing,” the practice aligns with principles of public relations. If you said Instagram, you probably also know that demand for visual content is higher than ever, with 60 percent of influencers today citing Instagram as a brand’s most oft-requested channel. Guidelines plus creative freedom.

Brand 126

Brand Branding Guidelines Creativity 126

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Maxim Behar

NOVEMBER 7, 2020

Rather, they work mainly for advertising campaigns for mass-market companies, and sometime for more luxurious ones. The ones I listed above, and many others, are in fact the influencers of our time, the ones we not only have to follow, but really have far more followers than the glossy beauties on Instagram, who I also respect very much.

Publicity 97

Publicity Newspapers Social Media Reputation 97

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Maxim Behar

JANUARY 1, 2022

What does a good creative message mean from the point of view of your business? In our business, PR creativity is everything. We tried to be correct and creative. This is the relatively rapid merger of the three main businesses in the field of public communications - advertising, PR and digital services.

Creativity 52

Creativity Ethics Instagram Social Media 52

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Buchanan PR

MARCH 8, 2023

Since the app doesn’t feature sponsorships or advertisements, communicators must get creative if they want to utilize it. One BeReal account can only have so many friends, unlike Twitter or Instagram where followings aren’t limited. BeReal’s premise leaves comms pros wondering where their clients fit into the equation.

Communications 75

Communications Social Media Strategy Instagram 75

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. It is almost a sport on Facebook, Instagram and Twitter. Ralph Tench and I are finalising the manuscript for the fifth edition.

Storytelling 78

Storytelling Internal International Social Media 78

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution? Public relations is not so much a professional occupation from this perspective, as it is a skill possessed by the average six year old.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. Old enmities are being set aside under the media “reset”. When Harry talks about mental health, he makes it sound very personal.”

Social Media 60

Social Media Interviews Media YouTube 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. For example, Instagram influencers with millions of followers are paid to promote products. YouTube is also incredibly vital to advertising.

Technology 73

Technology Print YouTube Financial 73

Communications Conversations

JUNE 30, 2016

” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. They’re continuously releasing new advertising products. 3: Engagement is sexier (and more public) than traffic. Not surprising, right? But Pinterest?

Pinterest 97

Pinterest Social Media Tools Media 97

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. Now Dads and family members who care about their daughters, nieces and more are tweeting and Instagramming the hashtag. The video has already has almost 2 million views on YouTube.

Digital PR 100

Digital PR Social Media Media YouTube 100