Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. to learn more about the event and sign up to receive updates.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. to learn more about the event and sign up to receive updates.

Conference 40

Conference Marketing Analytics Case Study 40

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Event attendance. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Newsletter links – every industry has newsletters and most of them will sell sponsored links. 16% on marketing analytics. “As 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Prohibition

NOVEMBER 5, 2021

Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company. In other words, advertising or sponsored posts that companies pay a social media network to broadcast to audiences other than their own followers. Increasing revenue through opportunities and growth and advertising.

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. The first step is to know your influencer categories. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. And that doesn’t mean they need to be category leaders or have the biggest budgets. How has the PR industry changed in recent years?

Film 120

Film Creativity Brand Branding 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. A full-blown category 5 hurricane on others. Why is it important? A whirlwind on some days.

Marketing 63

Marketing Technology Data System 63

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Most measurement experts are self-taught.

Measurement 103

Measurement Education Facebook Course 103

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Sort lists by categories and even invite people for shared to-dos. These last three don’t really fit into a specific category, but can’t be left off.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. If there is major news breaking or some major event that your audience is preoccupied with, be sensitive to that and put your scheduled/automated tweets on hold. Think of them as networking events, minus the suit and tie.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. Creative employee communications. My own predictions.

Marketing 170

Marketing Employee Content Marketing Training 170

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52