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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Build a Better Agency Summit. Experiential storytelling. Tech industry.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla. The rest, as they say, is history.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Experience AI: Engage in workshops, labs, interactive exhibits and a science fair.

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60+ Speakers Scheduled to Present at the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. How to Future-Proof Your Marketing Firm’s Operations, Talent and Services , panel moderated by Drew McLellan, Founder, Agency Management Institute.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251