Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
Cision
OCTOBER 5, 2016
With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content.
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