5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. However, media impressions are not limited to television or print media. Be more selective. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

SEPTEMBER 19, 2017

It’s not harder for smart marketers. They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. 3) Is law firm marketing different from other vertical industries? (See – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Even more fantastic would be revenue rates by campaign captured in Google Analytics. Let’s get this out of the way right now: I’m no math whiz.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 111

Marketing Google Newspapers Print 111

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Data 111

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 24, 2017

Eventually, they will get you in some issues with Google as they look for this. . What I mean by link exchange would be looking for quality content collaborations with others that speak to your audience and offer a winning exchange of content with your links included. All of those tactics are old and sketchy. ” * * *.

Marketing 60

Marketing Ethics Interviews Google 60

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. I still post things to Google+ because occasionally I still see those posts get indexed in search results. The point is, with a little bit of effort, you can give people a reason to care that you are sharing this particular piece of content.

Media 99

Media B2B Groups Conference 99

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. If you work for a small organization, a simple shared spreadsheet (I recommend Google Docs) is a great option for where your editorial calendar should live.

How To 52

How To Pinterest Resources Writing 52

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Print it to motivate your team. Start prepared.

How To 60

How To Software System Employee 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60