The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity Measurement SEO 136

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Never send out a generic mass email to a list of journalists. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

5W PR

APRIL 21, 2023

UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. UGC is a tool in marketing campaigns for authentic content.

Consumer 88

Consumer Video Social Media Community 88

Prohibition

SEPTEMBER 15, 2021

With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media. After testing the feature, Instagram has now followed through with its new advertising feature. Facebook brings Reels to the main app. Happy 10th birthday Facebook Messenger!

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people.

Brand 100

Brand Branding Advertising Advertising 100

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Facebook [link]. Barbara Rozgonyi on Facebook. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 117

Social Media Brand Branding Media 117

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Paid advertising. Build awareness and extend reach.

B2B 177

B2B Company Marketing SEO 177

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Integrating these Tools.

Measurement 78

Measurement Publicity Television Analytics 78

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 5) Timing is everything.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits.

Media 76

Media Advertising Advertising Measurement 76

5W PR

FEBRUARY 20, 2019

Facebook : Facebook is the premier social media network, particularly for retail businesses. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. Beautiful.AI See for yourself.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

MAY 11, 2019

In breaking this down by stage 40% said its “most helpful during exploratory conversations”; 20% said during a presentation phase; 17% said “decision-making phase”; 6% said during “pricing negotiations phase” and 17% said “media coverage is a helpful sales enablement tool at all phases of the B2B buying process.”. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Shift Communications

SEPTEMBER 17, 2014

Once your content is established and SEO is in check, the next step is to share. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Here are the tools you need to set up your video studio! Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. PS: this is the year of the message board ! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Has a Distinctive (Extended) Distribution. ” 4.

Viral 120

Viral Journalism Advertising Advertising 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 100

Interviews Publicity Technology Social Media 100

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. Pay for promotion on Facebook and Instagram. Click Here. How to Promote Your eBook.

eBook 219

eBook How To Writing Community 219

Burrelles Fresh Ideas

JANUARY 16, 2024

The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Influencer marketing and authenticity Influencer marketing has become an increasingly popular tool in which brands connect with consumers authentically. This direct interaction builds trust and credibility.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Use social media. Make posts more shareable.

SEO 71

SEO Strategy Guidelines Social Media 71

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

JANUARY 9, 2019

Using data as part of your marketing strategy can also help you improve your customer experience, using personalized ads to create even more effective tactics to reach the right audience for your organization. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Buzzstream

JANUARY 22, 2024

Tools like Moz’s Link Explorer and Ahrefs’ Site Explorer can quickly give you a snapshot of authority metrics. You can also use a tool like Majestic’s Trust Flow. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. Like, for example, that script that suggests the best time to post on Facebook or send your email. How Will AI Improve My Work?

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

JULY 25, 2017

This isn’t a comprehensive list of what AI can do, but it is a guide to what we think marketers ought to be doing with AI. On one hand, some brands have analytics tools configured, but fail to extract the most valuable insights from their data. It’s just a more efficient way to manage digital advertising than using an all-human team.

Marketing 41

Marketing System Analysis Analytics 41

MaccaPR

APRIL 20, 2016

In fact, 73 percent of marketers are planning to increase their use of video in 2016 – and 21 percent claim it’s the most important form of content marketing. Many Social Media Marketers Unsure, but Still Investing in Facebook. The answer, perhaps, is Facebook Live and, of course, pay for play.

Social Media 48

Social Media Trends Media Facebook 48

PR 20/20

MARCH 21, 2017

The challenge is that the solutions mostly exist in stand-alone AI tools, rather than as native elements of the major marketing automation platforms. It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Manage digital ad campaigns.

Marketing 42

Marketing Analytics Analysis Technology 42