ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR. CommsTech will be a dominant theme in 2022.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself.

SEO 211

SEO Tools Engineering Google 211

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Algorithms favor regularly scheduled content, and your audience will look forward to your videos if they know they’re coming.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 141

Study Media Relations Media Measurement 141

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook. Paid advertising. Build awareness and extend reach.

B2B 177

B2B Company Marketing SEO 177

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

JANUARY 9, 2019

Data drives marketing. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. The more channels and platforms you are using, the more access you have to data. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. How do you get into those data points earlier? Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML]. Yet that’s a post-event analysis…or is it?

Trends 86

Trends Marketing Mobile Web 86

Shift Communications

SEPTEMBER 17, 2014

Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Google Analytics can provide demographic and location data about your site visitors. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. PS: this is the year of the message board ! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Databox pulls data from all active tools, so we can have a holistic (and very visual) view of performance.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 1) Social Sharing Fills Different Needs than Search; Unscripted Marketing. Here’s a close look at what quality means in content.

Blogging 107

Blogging Content Marketing B2B Social Media 107

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform. It elevated different people than Twitter and Facebook.

Google 72

Google Privacy YouTube Data 72

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Data overload (20%), too many options (18%) and lack of integration (17%) followed.

Study 78

Study Marketing Brand Branding 78

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back? Your guide to keyword research Search tools, insight and data can be confusing. We have access to a lot of data! Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. 1 percent engagement rate), or a 3 percent impression rate for an organic Facebook post. Email is mobile-enabled.

Communications 120

Communications Mobile Facebook Study 120

PR 20/20

JULY 25, 2017

On one hand, some brands have analytics tools configured, but fail to extract the most valuable insights from their data. Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. It also frees us up to think about the relationships between data.

Marketing 41

Marketing System Analysis Analytics 41

Prohibition

DECEMBER 30, 2018

It’s unsurprising then, that according to HubSpot , LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Gone are the days of LinkedIn as merely a networking site, it is now a content platform bursting with professionals and brands eager to share their thoughts and insights. When to use Text Ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Social Media 62

Social Media Trends Consumer Video 62

Waxing UnLyrical

MARCH 31, 2019

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Like, for example, that script that suggests the best time to post on Facebook or send your email.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 28, 2018

It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 101

Interviews Publicity Technology Social Media 101