The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 89

Consumer Social Media Education Advertising 89

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 122

B2B Social Media Marketing Media 122

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. So, given the results which one is better – PR or content marketing ? Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. e) Championing a customer-centric corporate culture.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 96

Survey Industry Leadership Study 96

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. Don’t Write Like a (Corporate) Robot.

Writing 144

Writing Study Viral Consumer 144

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Cision

MAY 2, 2016

adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing. Native advertise through a third-party.

Mobile 120

Mobile LinkedIn Facebook Google 120

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart.

Marketing 64

Marketing Consumer Local Social Media 64

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Audio is changing how we search for – and consume information. In a sense, it’s like a knowledge management tool. click image for higher resolution).

Technology 170

Technology Publicity Software Pitching 170

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. Communicating brand stories to consumers is just one piece of the puzzle. How do you adapt brand communication for a global audience?

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Click here for screen shot of the clever content marketing details ).

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 190

Marketing Content Marketing Data Social Media 190

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Studies often tell us the more engagement consumers have with a company, the more they will buy. And how do I know that? Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. 2) Do you believe law firm marketing has become harder or easier in the last few years? .” – print advertising. – pay per click advertising. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? E.g., I agree that sponsored content should be clearly identified.

Advertising 235

Advertising Advertising Brand Branding 235

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50