ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. PR can shine beat in B2B tech.
ImPRessions - Crenshaw Communications
AUGUST 17, 2022
Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.
ImPRessions - Crenshaw Communications
JUNE 8, 2022
We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. Social media engagement. What PR Is Not: Paid Advertising. A close companion of marketing – but separate .
Prohibition
NOVEMBER 5, 2021
Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?
Stuart Bruce
OCTOBER 30, 2014
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control.
Karen Freberg
AUGUST 9, 2020
There’s no better way to say it then simply this: Academic organizations and conferences are facing extinction. As a professor, I have been an active member and contributor at academic conferences from my times as a PhD student to a professor in the field. I say this with both sadness and urgency.
Expert insights. Personalized for you.
178 
Let's personalize your content