Remove Advertising Remove Conference Remove Social Media Remove Trade Shows
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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” At the core, these are all events that give buyers and sellers a reason to congregate in the same place.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

We can reach our customers via social media. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. But it takes time to build a social media following, especially among your customers and prospects, and PR can help do that by driving them to your social channels.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

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Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. Social media is not the silver bullet.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. I had been gone for a total of about 18 months. Let me know!

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. PR can shine beat in B2B tech.