Shift Communications

DECEMBER 26, 2016

Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Shift Communications

OCTOBER 28, 2015

The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. However, the way in which Twitter interacts with your audiences may be changing.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At Real influencers, please stand up. The 10x marketer; a new hope. “I

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example.

Case Study 116

Case Study Software Data Web 116

PR in High Definition

MAY 31, 2017

But recently I’ve seen organisations offering ‘search’ advertising equivalent as a measure superior to AVE. Search AVE works on the basis of calculating the value of sending traffic to a site or sub-page using search advertising, and combines it with the likelihood of someone seeing your page to ascribe a corresponding value.

Measurement 48

Measurement Financial Advertising Advertising 48

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation.

Trends 60

Trends Media Report Technology 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

AUGUST 30, 2015

Maybe they looked at several treatments in a before and after comparison. to Alphabet, apparently, BMW owns the alphabet.com domain , so Google went with https://abc.xyz for its new web address. It has spent a pretty penny on TV advertising since making the change. As for Google, Inc. I thought not.)

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. The idea is a buyer searches for products on the web and finds the company’s website. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. Funding: $25.1

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. 43 cents per click.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. Let me make a comparison. However, everyone is entitled to protection and vindication.

Social Media 52

Social Media Media Writing Web 52

Mindful Marketing

NOVEMBER 6, 2022

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. It’s doubtful that anyone believed the comical counterfeit. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. By comparison the speech recognition built into Apple iOS and Google apps is incredible. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164