Sword and the Script

SEPTEMBER 11, 2018

In technology, the classic comparison of Salesforce to Oracle is an iconic example. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Now, we can measure web traffic acquisition and behavior with accuracy. creative ideas and execute them? Talk to Us !

Software 99

Software Comparison Measurement Content Marketing 99

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. The audience kills advertising.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation.

Trends 60

Trends Media Report Technology 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Online advertising has changed. Could there be a future standard for article strength?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Web traffic originating from media coverage outperforms other sources. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78