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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. They can also use Google Trends to help dictate the timeline within their pitch calendars. Here’s a quick overview of how each can help support your PR program.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Comparisons between solution types. Optimize your web pages to ensure that your audience can easily find you. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Customer case studies, testimonials and reviews.

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Trending Sources

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At Real influencers, please stand up. The 10x marketer; a new hope. “I

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Also, please read the Pitches!

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. via BurrellesLuce.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Online advertising has changed. The results?

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