Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject].

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Yet the latter is much better suited to the consultative sales cycle many B2B tech companies espouse to employ. It works too. Pieces of content. Give our services a try.

B2B 113

B2B Consumer Marketing Survey 113

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Critical Mention

SEPTEMBER 21, 2018

This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs). Visuals (photos, infographics, etc.). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 111

Content Marketing Print Analysis Data 111

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The Marketing Dive: 67% of marketers think digital advertising hurts creative quality.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.) Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).

Measurement 97

Measurement Comparison Advertising Advertising 97

Solo PR Pro

OCTOBER 18, 2022

I didn’t want to box myself in to just one area of communications when I launched my company. JD: I decided early on to focus on the business value that social media can bring a company. That has been a successful strategy for me at two different times, a quarter of a century apart! That’s what’s most important.

Media Relations 97

Media Relations Media Social Media Internal 97

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. Though telling a good story is a strategy that applies to every point in the funnel, there are specific considerations to account for as your audiences moves closer to a purchase. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Cision

OCTOBER 26, 2016

“Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. .” – @sradick #contentmarketing #metrics #PRSAICON. —

Conference 120

Conference Internal International Data 120

Cision

OCTOBER 19, 2015

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

JUNE 28, 2018

For instance, a good PR story should have a plot – outlining the company as an introduction, what it achieved as the “middle” and what it plans to do next as the end. Telling great stories isn’t always easy, but it’s an important strategy for PR agencies who want to resonate with their chosen audience.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. The company did that by releasing limited edition bottles that have a scrolling limited edition sticker. MEDEA Vodka.

Brand 78

Brand Branding Creativity Consumer 78

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use Your Content Marketing Strategy. Your best course of action? As with most situations in our line of work, be proactive.

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

SEPTEMBER 14, 2019

61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” 89% said academic subject matter experts; 75% said CEOs; 58% said company PR representatives; 37% said agency PR representatives; 16% said bloggers; 13% said social media personalities; and.

Survey 78

Survey Media Relations Report Media 78

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Infographics. There are many ways to distribute and amplify your content: Social advertising. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Infographics. There are many ways to distribute and amplify your content: Social advertising. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Infographics. There are many ways to distribute and amplify your content: Social advertising. Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. Now, public relations practitioners are expected to deliver real ROI.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. The early 2000s saw the addition of social media features. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Marketing Budgets to Grow Digital Spend.

Mobile 60

Mobile Study Marketing Survey 60