Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. ” If only.

Advertising 133

Advertising Advertising Real Estate Travel 133

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 180

B2B Company Marketing SEO 180

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. I could see some companies doing the same thing in 2021. But, that should show up in social content, too.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. They strike a deal to embed the Outbrain widget on their pages, and the company will sell the space for a cut of the revenue.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Location: 811 Sansome St, San Francisco, CA 94111-1507, United States.

Company 92

Company Media Web Advertising 92

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 119

Analytics Content Marketing SEO Data 119

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters.

Brand 296

Brand Branding Advertising Advertising 296

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . Let’s examine three ways of distributing content and how to get them up to date. Keeping that in mind, it’s easy to see why the people who enjoy your content can be the same individuals who promote it. . Press Release Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should.

Publicity 100

Publicity Marketing Pitching Google 100

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

NewsWhip

OCTOBER 30, 2019

Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media. While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland).

Content Marketing 60

Content Marketing Marketing Retail Web 60

Deirdre Breakenridge

NOVEMBER 16, 2016

It’s become accepted terminology for PR-focused, tech-enabled companies since. Is it all one in the same now that marketing and PR are more interwoven? The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Damn near every marketer uses email as a marketing channel.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Don’t miss these related posts: 9 Timeless PR Positioning Strategies.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC. It divided its content into regional or metropolitan editions.

Journalism 120

Journalism Strategy Brand Branding 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals.

Strategy 75

Strategy Media Analytics Radio 75

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Companies that are seen by their customers as reliable and honest benefit from plenty of advantages. Credibility. Cost-Effective.

Publicity 97

Publicity SEO Engineering Tools 97

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64