Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. How did they make it work for them? If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Any effective communication program must begin with identifying the target audience. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Two is the new five.

Software 98

Software Comparison Measurement Content Marketing 98

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Events and Seminars. Mailings and communications. Law firms should also plan on including funding for the following: Alumni programs. Attendance at industry, trade or professional society meetings. Client costs. CLE courses.

Marketing 40

Marketing How To Web Trade Shows 40

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. We need to embrace this as part of who we are as a modern day social media and strategic communication professional. What makes you stand out?

Education 41

Education Energy Community Brand 41

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 3, 2017

His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Susan Beatty, external communications manager, U.S. Kendra Klemme, associate director of communications, United Health Group. Melanie Boulay Becker, owner, Boulay Becker Communications.

How To 60

How To Meeting Local Google 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

MARCH 17, 2016

But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. This channel has drastically changed the way we communicate and doesn’t show any signs of slowing down. The good news: Marketing your company is now easier and more affordable than ever.

Marketing 40

Marketing Small Business Web Nonprofit 40

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78