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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building?

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

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Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Social media is most popular.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. In the grand scheme, it’s a sizeable investment, that boils down to just under one-fifth of the marketing budget going to social media. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Have you been recommending a change in strategy regarding social media?

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. The notions of social proof work both ways. For example, bring your PR and customer service teams into the advertising planning process.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

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Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping. Social media users also love to engage with and share video, making good online video content a marketer’s best hope for breaking through the latest algorithm changes.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. These ads… look like ordinary posts on apps and social networks. The answer is strong media brands.

3 web design flaws that undermine your brand image

PR Daily

Of course, while outing Comic Sans as a bad choice for advertisements or company announcements, the internet did find a place for Comic Sans to fit comfortably: tacky valentines. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.]. Kolbeco , a brand media company.

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3 Key Questions for Social Media Planning

Solo PR Pro

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process.

Social media's effect on SEO

PR Daily

Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results. Now that we know that PR can affect search, it''s time to define where and how social media comes into play. Google may place a high value on social media links, or they may not even matter. Can social media really affect search? Originally, Twitter pages were treated like any other page in a Web index.

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Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

Sword and the Script

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. To be fair, LinkedIn started with subscriptions and the advertisements came later. And generally, I have a strong affinity for LinkedIn because, it was my first social media account when we were all young and naïve, and more importantly the company does a lot to help veterans find jobs.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many. As a result, they jump into social media and wind up with a marketing mess. Assuming social media marketing is free.

5 social media tips for promoting your online course

PR Daily

Online course subjects range from programming and web design to carpentry and baking. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. on social media if you offer incentives.

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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

8 ways to help your social media manager help your brand

PR Daily

Whether you are promoting a small or large business, social media can be an effective and efficient part of your marketing program. Your social media managers aren't there solely to read comments left on your brand’s Facebook page. Make sure your social media manager understands your organization’s overall objectives, messaging, target audience and sales goals. If you hold a weekly meeting, involve your social media manager.

Should you outsource social media or handle it in-house?

PR Daily

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to businesses seeking to connect with their target customers. Social media gave smaller businesses do-it-yourself marketing. Larger companies wondered whether in-house or outsourced social media was better for their business.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

Social media changes enable users to avoid missteps, reach customers

PR Daily

Realizing a tweet meant for your personal Twitter account was just posted to your brand’s profile has been a nightmare come true for many social media professionals. The Twitter tool’s social media team sent the following tweet Monday explaining how the service works: New on TweetDeck! It’s now available to all TweetDeck users on desktop, which may persuade more social media pros managing several accounts to use the service.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. Good information is the lifeblood of social media networking.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. usually an ad- is viewed once by a visitor or when it’s displayed once on a webpage or social media feed. For example, a brand might have 80,000 followers on Twitter. AVE stands for Advertising Value Equivalent and is a bit of a sore point in the PR world.

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How PR and marketing pros can perfect social media strategies

PR Daily

identified 15 social media applications as companies to watch in 2015. If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. Frilp and Space Tag aren’t around anymore (or never launched,) and it’s likely only people with “social media” in their job titles have heard of, let alone used the others. Advertising and targeting in a changing milieu.

In a disaster, should your organization stay off social media?

PR Daily

In the military, it's used to describe a communication that appears to have ended but that has actually moved to a private space, where it can't be monitored-much like the dark web or. dark social. I would argue that "going dark" on social media is one of your most important and most underused brand strategies. The day of the Roseburg Community College shooting was a blur of media updates and emails among my colleagues and me.

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? Buffer is a social media management platform. The company’s blog is a goldmine of helpful how-tos that cover the latest in social media tools, analytics and strategies. Hootsuite is another social media marketing and management dashboard. Social Media Today. Social Media Examiner.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. It’s an idea that wasn’t possible before the dynamic web.

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How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Frustrated and angry customers taking to social media. So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Experimenting with (brand) new tools.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. According to Statista , “in November 2016, Google was ranked first amongst the most visited multi-platform web properties in the United States with 246 million U.S.

Should PR copy advertisers’ ‘six-second’ messages?

PR Daily

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads , predicts that these “snackable” ads will begin to come into their own, if not by the end of this year, then by 2018. Plus, research shows that these mini-ads work, at least when it comes to building brand recognition and especially when targeting new customers. A Google-sponsored study found that 90 percent of the ads succeeded in producing ad recall, while 6 in 10 ads generated greater brand awareness.

Social media press release examples

Prezly

In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? At its most basic level, a press release is a story that you tell about your brand , such as: the launch of a new marketing campaign. Advertising press release.

9 Need-to-Know Rebranding Tips

ReimaginePR

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? While you may not roll out your brand all at one time, you’ve got to have an idea of what that final roll out will look like.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers. Unlike traditional advertising, the audience gets a vote in paid social media.

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What will IGTV’s role be in your social media mix?

Communications Conversations

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. As with other video content across the social web, metrics will be absolutely key for brands.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. People trust online reviews and peer recommendations more than advertising and brand content. Clean up your web presence.