5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Here are the key takeaways from the event: 1.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .”

Advertising 120

Advertising Advertising Agency Employee 120

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. Yet, brands continue to use it regularly in their social content. All could be possible.

Brand 215

Brand Branding Instagram Video 215

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.”

Retail 156

Retail Engineering Advertising Advertising 156

Agility PR Solutions

JANUARY 30, 2020

have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. Hispanics—what this influential audience wants from brands and content appeared first on Agility PR Solutions. Hispanics in the U.S.

Brand 120

Brand Branding Advertising Advertising 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 110

Advertising Advertising Real Estate Travel 110

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Resources 188

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 126

Survey Social Media Brand Branding 126

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Is Connected TV (CTV) ATV? Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns. Third, agencies can reach diverse communities by partnering with groups that represent those communities. The first step is education.

Employee 156

Employee Community Groups Interviews 156

5W PR

JULY 17, 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. In today’s digital world, every company has a brand whether they like it or not. This will help to create a brand that resonates.

Brand 97

Brand Branding Social Media Advertising 97

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

PRSay

NOVEMBER 5, 2021

As a result, a small but significant group of people on the internet likely developed a new (unwarranted) dislike for Pizza Hut based on misinformation. A new kind of “brand safety” flap has emerged in the last few years: one in which a brand is held responsible for ad placements on misinformation and extremely biased content.

Communications 187

Communications Journalism Advertising Advertising 187

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Agility PR Solutions

FEBRUARY 17, 2022

Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 Our Media Insights Group monitored Twitter, starting on February 11 until February 14, for mentions of 20 of the brands with advertising spots […].

Twitter 78

Twitter Advertising Advertising Groups 78

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Those efforts focus largely on diversity, equity and inclusion.

Trends 126

Trends Pitching Twitter Nonprofit 126

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88