ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. It’s time to evaluate what’s happening. Evaluation: Understand the Issue As It’s Unfolding 1.

Brand 147

Brand Branding Crisis Exercises 147

Agility PR Solutions

JANUARY 11, 2022

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Trends 157

Trends Brand Branding Study 157

Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. The post Create Brand Awareness With Niche Marketing appeared first on. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

Brand Branding Marketing Groups 195

Agility PR Solutions

SEPTEMBER 26, 2023

We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. In 2009 I was planning a tourism trip for a client.

Strategy 117

Strategy Tourism Brand Branding 117

Marketwired

MARCH 24, 2016

By now, many brands have discovered that investing in research about a new product, different markets, or among clients and champions, can bring great rewards and help shape a brand’s future. Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work.

Groups 100

Groups Report Survey Resources 100

NewsWhip

NOVEMBER 21, 2023

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. engagements.

Brand 78

Brand Branding Fashion Instagram 78

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Brand Branding Automotive 195

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

JULY 28, 2021

You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. However, marketing activism […].

Brand 157

Brand Branding Marketing Groups 157

Agility PR Solutions

MARCH 12, 2023

New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online.

Retail 86

Retail Brand Branding Groups 86

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Agility PR Solutions

OCTOBER 24, 2022

The post Apps & social platforms not clicking in brand intimacy—which brands lead? The post Apps & social platforms not clicking in brand intimacy—which brands lead? appeared first on Agility PR Solutions.

Brand 78

Brand Branding Study Groups 78

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. About its values?

Storytelling 156

Storytelling Brand Branding Meeting 156

NewsWhip

FEBRUARY 28, 2018

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […].

Groups 107

Groups Social Media Media Marketing 107

wiredPRworks

OCTOBER 6, 2022

Can you really change your fate with BRAVE branding? When I was invited to a Pixar movie screening with a group […]. The post How to Change Your Fate with BRAVE Branding appeared first on wiredPRworks. ” from the Brave movie trailer. Sometimes changing your fate starts with making what seems like a small decision.

Brand 98

Brand Branding How To Groups 98

Agility PR Solutions

APRIL 5, 2023

New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S.

Study 86

Study Brand Branding Survey 86

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Social media has become a marketplace of ideas, where brands must actively engage, not retreat. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 176

Reputation Crisis Brand Branding 176

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. Lack of consistency is one major reason why 74 percent of consumers believe brands fall short of […].

Consumer 147

Consumer Brand Branding Marketing 147

Deirdre Breakenridge

NOVEMBER 6, 2017

Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth. Blogging will allow you to make new connections: Where I go to school, we have a Facebook group called “Free and For Sale.”

Fashion 0

Fashion Blogging Brand Branding 0

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

5W PR

MAY 2, 2023

Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups. Sponsored posts, ads, and LinkedIn groups are available for companies to use. Overall, there is no one-size-fits-all answer to the question of which social media platforms a brand should advertise on.

Advertising 97

Advertising Advertising Social Media Reddit 97

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

Prohibition

JUNE 19, 2020

When we received a brief from our client the Watches of Switzerland Group, we jumped at the chance to get back out there and do what we do best, at our first socially distanced video shoot. The video needed to reflect the luxury nature of the brand but still be informative.

Groups 62

Groups Video Film Measurement 62

Cision

APRIL 21, 2017

Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. Acknowledge Them. Make Them VIP Customers.

Brand 229

Brand Branding Social Media Survey 229

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Transportation 208

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Agility PR Solutions

JUNE 29, 2023

Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness.

Survey 78

Survey Company Brand Branding 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Share the brand story , values, and mission. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. Firefly was selected to support ENGIE Impact’s launch and increase brand awareness across three European markets.

Groups 62

Groups Communications Energy Government 62

Agility PR Solutions

JUNE 6, 2021

The benefits of building customer loyalty are clear to most brands, but recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly—and can lead to damaged reputation and negative perceptions among consumers, new research from CX products and solutions firm Sitel Group affirms.

Brand 147

Brand Branding Reputation Groups 147