ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print.

Print 120

Print Advertising Advertising Survey 120

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. For more marketing resources geared toward your industry, take a look at the Damn Good Marketing blog.

Marketing 68

Marketing Resources Advertising Advertising 68

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. This page is designed to help you understand how to get mentioned here. >>>

Internal 147

Internal International Tools Software 147

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. You won’t find all the answers in this 750-word blog post. Print it out. The post Who Wants to Know How to Craft a Powerful Headline? So crafting a powerful one is important. In this online world.

How To 60

How To Tools Writing Viral 60

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. If the image is to go into print, it needs to be at least 1MB. Don’t look for free advertising. Media companies rely on advertising revenue to survive; they’re not going to give you space to advertise your products for free.

Pitching 78

Pitching Advertising Advertising Product Launch 78

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. After you’ve nailed the content marketing skills, learn how to effectively present this content via social media.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

ReimaginePR

AUGUST 15, 2016

If you’re among that number, you’ll need to think strategically about how to reinvent yourself. For example, if you’re revamping the product with the rebrand, make sure that your current customers know how to use it. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog).

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

David PR Group

OCTOBER 17, 2014

A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JUNE 2, 2011

Prior to letting this person go, Shonali Burke [whom you know as the publisher of this blog] was kind enough to have a teleconference with my client and I. I made sure they didn’t feel lectured since 1) they were new to the brand, 2) I have no idea how to pitch the media, and 3) they needed to understand my business philosophy.

How To 76

How To Pitching Local Interviews 76

Bad Pitch Blog

FEBRUARY 21, 2013

Ken Wheaton is Advertising Age ''s managing editor. Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. Blog about it. He''s also an author. Get cracking!

Pitching 64

Pitching eBook How To Pinterest 64

ReimaginePR

JULY 11, 2016

Today I’m going to show you exactly how to create a successful content marketing strategy when you’re short on time. Content marketing includes everything you say in person, print, online and in video. On top of blog posts, content marketing also encompasses: Newsletters. content marketing strategy. You just need a plan.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Fresh Ideas: Blogging, Copyright, and How to Attribute Images.

Measurement 60

Measurement Course Advertising Advertising 60

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. YouTube is also incredibly vital to advertising. Influencer marketing. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. Here’s how to make the switch to Disqus. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. How blogging fits into a content marketing strategy. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

ReimaginePR

JULY 4, 2016

I’ve even shared some of my favorites right here on the blog. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? I’ll show you how to fix things today. On top of that, shift the attention from being all about your brand to how your brand helps others.

Brand 149

Brand Branding Storytelling Print 149

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Fascinate explains how to capture and hold a person’s attention through the use of 7 emotional triggers. He recommended Social Media Explained since it’s a great “how-to” book. #9

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters.

Marketing 87

Marketing Resources Technology Internal 87

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

OCTOBER 31, 2018

Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. This is the same concept–and a mindset I’ve adopted on this blog years ago. So you think you mastered Facebook advertising? This year was no different. People tried. Made intros.

Resources 68

Resources Corporate Social Media Print 68

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

OCTOBER 2, 2018

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. But some businesses don’t know how to find those stories, and they don’t have anything important to say. Using of instead of have.

Writing 45

Writing SEO Report Blogging 45

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 5) How do you start off your work day? 8) Favorite movie? Hands-down, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. How long should a media kit be? The media kit is a basic PR tool. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. For more information on advertising with Valpak visit WWWEBSITE.URL or call 1-800-#. I don’t know how to put this, but my boilerplate is kind of a big deal." Rolling Thunder, Beaten Chest.

Local 40

Local Pitching Advertising Advertising 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52