Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So can you tell us a bit about how communicators should think about that journey? I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Business Wire

MARCH 6, 2017

Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. You can create new URL builders for every release and identify traffic by platform (one builder for all news releases vs. blog posts) or topic (one builder for all earnings vs. products).

Measurement 160

Measurement How To Analytics Data 160

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. The bad news?

Resources 120

Resources Measurement Advertising Advertising 120

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. How does our client capture leads?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. And we all know how much people trust fake news. We target our consumers with historically unimaginable precision. The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Cision

MARCH 2, 2016

For example, if you have an Instagram campaign where you encourage people to submit a photo of themselves using your product, you might measure success by looking at how many people entered your contest. You’re spreading the word on your blog, social media and ads on various sites. The Rule of ABT: Always Be Tweaking.

Analytics 120

Analytics Marketing How To Measurement 120

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end).

How To 153

How To Media Nonprofit Newspapers 153

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. What people do online — search for, buy, etc. — Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Measure and benchmark the results of your campaign based on your goal. Native advertising.

Media 103

Media How To Advertising Advertising 103

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. Having specific goals will help guide your strategy and measure success.

Retail 62

Retail Marketing Advertising Advertising 62

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Moz has an excellent article on How to Stop Spam Bots from Ruining Your Analytics Referral Data. The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016. Who buys PR firm services?

Blogging 104

Blogging Content Marketing B2B Social Media 104

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. When a customer is reading a magazine and comes across an advertisement, they know they are reading, or seeing, a biased display of the product or brand. Lauren (Frances).

How To 80

How To Print Agency Social Media 80