Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We make software that helps eCommerce stores advertise and retarget to people on Facebook. We also run a popular eCommerce marketing blog. Or For a Client.)

Pitching 173

Pitching Guidelines Facebook Advertising 173

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Subscribe to Mindful Matters blog. the biggest shopping season of the year can incite even the most apathetic shopper. Learn more about the Mindful Matrix and Mindful Meter.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. David should leverage the surprise element and not advertise his advantage beforehand. Please support my blog by sharing it with other PR- and communication professionals. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? Partnering with a PR agency can also help you with promotion through things like press releases, shared testimonials, blogs, and reviews.

Industry 52

Industry Real Estate Healthcare Tourism 52

ReimaginePR

OCTOBER 10, 2016

And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. Think of it more like a mini blog post. SEO Benefits. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

wiredPRworks

NOVEMBER 10, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. What's the purpose of #InfluencerMarketing? Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. How good must these PR activities be?

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. We’re in the midst of a content revolution, where brands are finding it more fruitful to produce their own content, earning the communication channels they use to reach you and me. Think Local.

Brand 52

Brand Branding Media Local 52

Norton's Notes

JUNE 8, 2016

What I want to know is, exactly how worthwhile is making the transition from a regular Instagram account to a business page? In its Instagram for business blog the social media app refers to itself as a place where “people can turn their passions into livelihoods” which, being an avid Instagrammer myself I’ve noticed to be true.

Instagram 28

Instagram Small Business Social Media Facebook 28

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Pay-per-click (PPC) advertising costs might increase. Oh, one other thing: my blog = my sandbox.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. Recently, the company has added growing divergent blogs on the topics of pets , cars , lawn and garden and personal finance.

Journalism 70

Journalism Local Social Media Twitter 70

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Or WordPress.com – the WYSIWYG blogging builder?

Marketing 62

Marketing Technology Data System 62

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

Marketing 40

Marketing Small Business Web Nonprofit 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Audiences fragmented into smaller online communities around shared interests.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52