PRSay

NOVEMBER 19, 2018

The day the bank called your loan. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Tip 2: Sandwich the introduction between the problem and solution.

Storytelling 149

Storytelling Case Study Writing Banking 149

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Michele Houck is a 25-year marketing and advertising veteran.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. We worked with a major bank and found that impressions generated through their PR efforts cost less than 30 cents; meanwhile, a multimillion-dollar campaign advertising generated a cost per impression of more than nine dollars.

How To 223

How To Marketing Storytelling Measurement 223

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Use the framework to identify outputs and outtakes.

Communications 0

Communications Banking Measurement Public Affairs 0

Communications Conversations

OCTOBER 25, 2017

Bank Stadium in terms of capacity, but damn, that’s some selling power. It means thinking about how you use your corporate blog (or, starting a corporate blog). It means thinking about ways to use paid social advertising to distribute your messages. Apparently, this YouTuber sold out this show in NINE MINUTES.

YouTube 121

YouTube Television Banking Corporate 121

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

What was her corporate communications team thinking? The bank had pressured salespeople to cross-sell to customers. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Wounded Warrior Project hurt by reputation damage. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. I asked each to share his thoughts about celebrities endorsing financial products. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

Cision

JULY 26, 2017

Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Try a new audience with a new offering.

Financial 46

Financial Banking Content Marketing Writing 46

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. I hadn’t even opened a bank account yet! Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 76

Agency Creativity Media Relations Nonprofit 76

PR in High Definition

MAY 26, 2021

Any comms or marketing professional knows that word of mouth is still one of the most powerful tools out there – especially as we’re becoming increasingly sceptical of marketing and advertising. In the end, it all boils down to trust. Building up this trust with your customers first hinges on how you communicate with them.

B2B 62

B2B Banking Corporate Internal 62

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

DECEMBER 31, 2016

5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Even if you pay for advertising space or promotion, business communications today is a loop. Coincidentally, readers spent an average of seven minutes with this piece. This post explains why.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Practical Law Construction

MARCH 9, 2022

Witnesses reported that Mr Foster spoke about the “Foster & Co” brand but did not mention FCCL or any other corporate entity. Invoices: The claimant was sent invoices in the name of Foster & Co, which did not mention FCCL.

Construction 72

Construction Insurance Insurance Meeting 72

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Comparison Banking Print 40

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. That got me thinking about all the wonderful women I know and how some of their stories and career progressions could be just as inspiring as those featured on the panel. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Like making sure their programs are strategic and integrated from the get-go. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Internal 40

Internal International Measurement Banking 40

MaccaPR

JULY 20, 2015

However, now brands have the option to appear as part of a ‘Live Story’, which gathers photo and video content from events or destinations around the world, ranging from fans celebrating the FIFA Women’s World Cup 2015 in Vancouver, Canada, to daily life in the West Bank. McDonald’s U.S. Fashion brand. Source: Marketing Land.

Brand 48

Brand Branding Marketing Mobile 48

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Communications 40

Communications Conference eBook Facebook 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Mindful Marketing

MARCH 26, 2023

Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.”

Sports 98

Sports Banking Education Course 98