ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. However, I learned a lot about reporters and pitching in that capacity. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Our job is to educate them in advance about what media need and want. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Some allow non-subscribers to see a limited number of articles before directing to the payment channel, but the limits are there. .

Media 310

Media Retail B2B Journalism 310

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’.

Media Relations 69

Media Relations Media Insurance Insurance 69

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the story publishes?

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. click any image for higher resolution). 1) What is Cision Impact?

Publicity 92

Publicity Media Advertising Advertising 92

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Engineering Journalism 74

Stephen Waddington

SEPTEMBER 17, 2019

It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. The print is dying debacle is an issue for people working in media relations.

Print 60

Print Newspapers Media Advertising 60

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 70

Analytics Report Technology Pitching 70

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content.

Video 110

Video Marketing SEO Social Media 110

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Publicity Training 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement.

Communications 40

Communications Marketing Technology Data 40

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Prakkypedia

SEPTEMBER 19, 2016

Yet this article is about relationship-development. After all, relationships are at the heart of public relations. Encourage your client to bring business cards and work on their elevator pitch, if appropriate. Doorway to networking. Host a small networking event at your client’s premises. Focus on their skills and interests.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

MAY 23, 2023

But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. This can include articles, how to start travel blog posts, videos, and social media campaigns. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40

Travel Tourism Airlines Hotels 40

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. What advice do you have for PR people that want to pitch you?

Meeting 57

Meeting Mobile Automotive Transportation 57

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. Company culture is one of those topics that has shown up in dozens of industry articles but is not touched upon in school.

Case Study 60

Case Study Crisis Study Travel 60

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. The best pitches are short emails in the morning. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78