ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Corporate content has been booming for a while, but it 2022 will see a tipping point. But in 2022, employee engagement will be the new recruitment.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. The outside agency brings a distinct perspective. More effective.

Agency 88

Agency B2B Internal International 88

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month. How can social media impact my business?

Social Media 69

Social Media Corporate B2B Company 69

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Look at your advertising. Last but not least, identify your key public.

Corporate 68

Corporate Reputation Marketing Employee 68

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Bianchi Biz Blog

JANUARY 7, 2021

Mark also recognizes that to succeed, Company B’s corporate communication staff needs some focused support – from a PR firm that specializes in the automotive OEM supplier PR sector and can bring automotive experience, insight and contacts, as well as senior strategy and flawless execution. Enter the PR Firm. Where it went wrong. Maybe more.

Agency 97

Agency Automotive Company Mobile 97

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. I worked as a proofreader (and very part-time copywriter) at this agency. Most (if not all) of our colleagues across our companies are social media users. And, as a result, some of these colleagues have strong opinions on what the company should be doing on social media.

Social Media 131

Social Media Media Marketing Instagram 131

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

Landis PR

AUGUST 16, 2021

My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” Reach, Frequency, Advertising and Brands. Using PR to increase your corporate brand awareness goals. By Brianne Miller, LCI.

Corporate 52

Corporate Brand Branding Advertising 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media.

Automotive 78

Automotive Media Report Print 78

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. Still, the situation damaged our relationship with the agency, eroding our trust in people we had seen as business partners. I was stunned. Perhaps the CEO and his son never discussed their work.

Ethics 181

Ethics Internal International Agency 181

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

Reputation 88

Reputation Social Media Reddit Media 88

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Approach: We listen. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 77

Corporate Communications Survey Employee 77

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Media covered these areas accordingly. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It’s against that backdrop that we begin to see multiple data points showing renewed interests in e arned media – a traditional staple of the public relations discipline. 1) Advertisers looking to invest in PR.

B2B 87

B2B Media Survey Advertising 87

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. Since it wasn’t resonating with editors, I decided to try Twitter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Like any other brand on the market, it must be advertised to the right audience to be a success.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159