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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

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Public Relations Strategies for Ad Tech Companies

5W PR

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

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The Manifest Hails 5W Digital (HOW) as one of the Most-Reviewed TikTok Marketing Agencies in New York

5W PR

It has been the go-to app for almost all demographics, and businesses are now utilizing the app as an extension of their digital marketing and advertising efforts. Learn more about the best techniques and strategies involving TikTok marketing today with the help of our team at 5W Digital (HOW).

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CMO spending on paid media soars at the expense of talent, tech and agencies

Sword and the Script

of revenue from 9.5% – the vast majority of CMOs (71%) said they lacked the budget to execute their marketing strategy. Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). It’ll give companies the sugar high they desire, but it goes by quick, and the feeling ends abruptly.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

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